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30.05.2007 The presentation of the site «Business Ethics in St.-Petersburg»

The presentation of the site "Business Ethics in St.-Petersburg" www.etica.ru took place in St.-Pb department of ITAR-TASS advertising agency at 30th of May. It was presented by Yuri Ignatev - general director of Fair Business Bureau of St.-Pb and the chairman of Alternative Dispute Resolution Commission of Public Council of Small Business of St.-Petersburg together with representatives of Economical Development, Industry Politics and Trade Committee of St.-Pb Government Mr. Sergey Belfer, High School of Management of St.-Pb State University, the manager of international management faculty, the management department of St.-Pb State University Dr.Yuri Blagov, Union of consumers associations "Nord-West", the chairman Nonna Lebedeva, Alternative Dispute Resolution Commission of Fair Business Bureau of St.-Petersburg, the chairman Mr.Valery Chernobaev, the chairman of Director' Council of FBB Mrs. Helen Dmitrieva. Representatives of small business Association of consumer market Mrs. Nina Dines and Mrs. Katherine Butyrkina and the FBB members were present also.

The main goals of presentation were the next:
- informational and educational - to finish to interested persons the information: what business activity suits under definition ETHICAL BUSINESS ? What are the national basics of Russian business corporate social responsibility, what are the business ethics standards ? How "THE BUSINESS ETHICS CODE of St.-PETERSBURG EMPLOYER" was created?
- practical and methodological - the realization of "THE BUSINESS ETHICS CODE of St.-PETERSBURG EMPLOYER" via the feedback mechanisms from the market place of St.-Pb - mass media, interactive pages of the site www.etica.ru with consumers, businesses and employees complaints, the data base "The Reliability of the Company",
- advertising and international - positioning of St.-Petersburg as invest attractive region on which the international standards of business ethics are operate. Creation of St.-Petersburg image as a Center of development and application of Russian business ethics and corporate social responsibility standards.

The journalists and guests were offered printed matters: a 2006th report of consumers complaints analysis, the analysis "The Reference, Complaint, Conflict and Court" of sellers companies behaviour after consumers' reference with complaint. Developed by FBB the consumers' Reliability Index of a company was presented and discussed on example of home appliances and audio-video trade nets. A business ethics model was examined as established on reasonable balance of counter expectations of interested sides of business activity.

Making presentation Yuri Ignatev gave comments to site sections: "to file a complaint" - how consumer, employer and hired worker can use the interactive page, standards and rules of ethical business, publications (he made a review of about 50 articles written by FBB employees), seminars, conferences and international workshops with representatives of Caux Round Table, Europian Business Ethics Network (EBEN). The questionnaire of complaint for foreign company or consumer was demonsrated as a distinctive feature of that site. Some words were devoted to the procedure of Alternative Dispute Resolution as a main demand to the companies involved in FBB. Attention was paied on FBB logo "Trust Mark" and the difference from many quality trade marks was explained.

Also, Mr. Yuri Ignatev spoke about the garmonisation of authorized purposes of FBB with American system The Better Business Bureau which was the prototype for FBB and gave examples of cooperations. He hopes about more close cooperation in tourist business and sales of cars with BBB.

Dr. Yuri Blagov examined national specificity of business ethics in Russia and opened opportunities to increase the stability of Russian companies integrated into practice principles of corporate social responsibility. He also emphasized, that creation of a represented site is an excellent example of cooperation of businesses, public organizations and the Higher School, allowing to consider modern trends in global practice. In particular, by development of "THE BUSINESS ETHICS CODE of St.-PETERSBURG EMPLOYER" the principles of enterprise activity developed by the international association of leaders of business Caux Round Table, cooperating with the Higher School of management of St.Petersburg State University, were used.

Nonna Lebedeva informed about new documents of Consumers Union of Russia concerning the regulation procedure of checking small businesses by public organizations of consumers. Those new documents explain possible allowing actions of public controllers and restrict the actions of unfair ones.

Valery Chernobaev announced about the non-observance of the labour legislation in relation to hired workers mainly by the subjects of small business.

Nina Dines offered to coordinate actions of Economical Development, Industry Politics and Trade Committee of St.-Pb Government on performance of new decisions in the field of the control turnover of alcoholic production with business associations.

On the photo (from left to right):
Mr. Vadim Dmitrenko - expert in conflictology,
Mrs. Anna Boyko - the head of the conflictology service,
Mrs. Anna Gromova - the head of the test lab "HELIX", Ltd,
Mrs. Yulya Kotina - top manager of the company "Focus", Ltd,
Mrs. Anna Oparina - top manager of the company "Focus", Ltd,
Mrs. Helen Dmitrieva - the chairman of Director' Council of FBB,
Mrs. Nonna Lebedeva, the chairman of the Union of Consumers Associations "Nord-West",
Mr. George Shnitko - the director of the company "Bioclaster", Ltd,
Mr. Leonid Saulenko - top manager of the company "Independent Estimation", Ltd,
Mr. Vladimir Averin - the director of St.-Pb representation of the "Economical Union Bank"
Mrs. Nadya Vlasova - the executive director of FBB
Dr. Yuri Ignatev - general director of FBB

On the photo (from left to right):
Mrs. Helen Dmitrieva - the chairman of Director' Council of FBB
Mrs. Nonna Lebedeva - the chairman of the Union of Consumers Associations "Nord-West"
Mr. Valery Chernobaev - the chairman of Alternative Dispute Resolution Commission of Fair Business Bureau of St.-Petersburg
Dr. Yuri Blagov - the manager of international management faculty, the management department of St.-Pb State University, The High School of Management of St.-Pb State University
Dr. Yuri Ignatev - general director of Fair Business Bureau of St.-Pb


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